Breaking Through the Noise: How a Manufacturer Overcame Digital Challenges and Achieved Record Attendance for their Virtual Training Series

Digital Event Promotion Case Study

THE CLIENT:

A semiconductor manufacturer specializing in IoT, industrial automation, and wireless technology that is quickly growing and emerging into the industry as a thought leader. They offer microcontrollers, sensors, and connectivity tools to integrate devices in smart applications like wearables and smart homes.

CHALLENGES FACED:

In a saturated online landscape, the manufacturer faced several daunting challenges.

Visibility and Competition – The online world is saturated with content. The client had to find ways to stand out amidst tough competition from other training platforms and established players in the tech education sector.

Engagement and Attention – Sustaining audience interest in a virtual format while vying for attention within a crowded online space.

Target Audience Identification – Identifying and reaching the right audience for training was a complex task.

SOLUTIONS IMPLEMENTED:

To address these challenges, they sought a partner who could provide them with a compelling and comprehensive multi-tactic marketing strategy. They recognized that EETech had a uniquely deep understanding of the virtual event space and was well-equipped to craft tailored promotional strategies that resonated with industry professionals.

Segmented Marketing – EETech launched a targeted campaign using targeted dedicated newsletters, onsite and offsite advertising to reach specific semiconductor engineers in their target audience.

Campaign Optimization – EETech monitored and evaluated tactic performance throughout the duration of the campaign and optimized it to lead to maximum registration and participant engagement.

“We have been blown away by the success of our [online virtual training series]. We have had over 7,500 registrations and great attendance and engagement throughout. We’re Thrilled!” Digital Marketing Manager