About Us
EETech Group is the one-stop shop for digital transformation. From research and design to sourcing and E-commerce, our experts have you covered. We’ve created a comprehensive suite of SaaS and media solutions unmatched in electronics. EETech Group offers complementary end-to-end products and services through its three major divisions:
EETech
The B2B digital media division, which shares the corporate name, connects engineers with solutions and products when and how they need them in the design cycle. By leveraging peer-to-peer engagement, this massive community of engineers is helping to shape the future of innovation. Titles include All About Circuits, Control Automation, EE Power, Maker Pro, mikrocontroller.net, and 21ic.com.
Big Zeta
A provider of customized SaaS and E-commerce solutions for the electronics and adjacent industries. Big Zeta is built on four pillars: digital presence, E-commerce, data products, and findability. In today’s digital world, Big Zeta has the skills and industry expertise to create a superior and streamlined user experience for your customers.
Our History
Industry Pioneers
30 years of combined electronics industry experience between co-founders
The EETech Group’s team of experts has a deep background in distribution, community engagement,
E-commerce, data, the user experience, content creation and consulting.
Company Founded / Establishes Communities
All About Circuits (2015)
Maker.Pro (2016)
Mikrocontroller.net (2016)
Community Expansion and Entry Into E-commerce
EEPower.com (2017)
ElectronicsPoint (2018)
Control.com (2019)
Launches Industry’s First Marketplace
Launched first client marketplace
Built first B2B commerce platform
Launched Big Zeta brand, the first data/ SaaS offering
SaaS/data subscription offerings top 20+ customers
Extends Leadership In All 3 Product Categories
Community
Marketplace / E-comm
Data
Our Mission
“Create an engine for growth throughout the electronics value chain with a combination of community engagement, E-commerce, digital presence, and data solutions.”
— Adam LaBarbera and Cody Miller

Adam
LaBarberaCo-founder & Chief Operating Officer

Cody
MillerCo-founder & Chief Innovation Officer