What’s Driving the Market Forward
A “perfect storm” of factors is causing unprecedented uncertainty throughout the electronics value chain
Electronics in everything
Continuously increasing product complexity
Accelerating speed of innovation
Severely Strained Supply Chains
Globally distributed teams
Expanding supplier lists across expanding geographies
Exacerbated by COVID
Need for Digital Transformation
Legacy GTM motions at electronics suppliers
Intensely Competitive Field
Extensive set of well capitalized, global suppliers and distributors
All relentlessly seeking “Design Wins” requiring new ways to compete
Electronics Value Chain is Highly Complex
Key stakeholders are facing a unique set of challenges
Research products months before they reach production
Select components amid volatile inventory
Want to purchase through digital platforms and make informed decisions quickly
Obtain data validation prior to prototyping or investing deeply into a design
Need help implementing solutions
Validate market data for the right product for the right use cases
Lack of visibility to global market and competitors
Supply chain issues pushing engineers to competitive products
Staffing issues to move forward digital strategies
Want to “own” the customer relationship (eCommerce)
Manual systems and technical debt make it difficult to scale
Challenges in inventory purchasing and buying the right products
Supplier loyalty as constant fight for margin
Bad decisions leading to increase in non-moving inventory
Marketplace model to expand suppliers and serviceable markets
Global supply chain issues, unable to complete builds, creating excess inventory
Lack of data to make intelligent choices when it comes to product selection and alternative parts
Buying components direct from suppliers vs buying through distribution
E-commerce offerings on excess inventory
EETech Group Spotlights
Our core values are at the heart of all that we do. They are ingrained into our daily work lives and remind us that our customers always come first; the last thank you should always come from us.
"EETech is more than just a publisher, they are a partner. They truly listen to our needs and work with us to come up with a plan to meet our objectives. Working with people who understand your business and your target markets is invaluable."
MICHELLE PEPE Marketing Communications Manager, Microchip Technology, Inc.
"EETech understands and meets the needs of today's design engineer. The quality of their resources, tools, and content supports and benefits the users and the engineering community at large. They are a valuable partner to our company and our marketing initiatives. The team and our direct contact at EETech feel like an extension of our internal team."
Kelly Wigginton Sr. Director of Marketing, CUI Inc.
"I worked with EETech on everything from SEO and Content Creation to Promotion and Webinars. All programs produced significant results that really couldn't compare to other vendors out there in the market."
Amita Malakar Senior Marcom Manager, Nexperia
"After our site redesign, EETech led us with new SEO initiatives that we did not know existed. It’s been going exceptionally well, and they continue to exceed our expectations by taking the initiative and delivering."
Jayme Pontious Sr. MARCOM Manager, ROHM Semiconductor
"Our custom tool not only exceeded expectations but it set a new bar. They were fast, responsive, and in the end delivered a result that made us look good to our partners. We are already getting calls from management to build another!"
Nick Stone Product Marketing Manager, Eaton