Our Mission
“Create an engine for growth throughout the electronics value chain with a combination of community engagement, E-commerce,
marketplace, and data solutions”
What’s Driving the Market Forward
A “perfect storm” of factors is causing unprecedented uncertainty throughout the electronics value chain
Electrification
Across Industries
Electronics in everything
Continuously increasing product complexity
Accelerating speed of innovation
Severely Strained Supply Chains
Globally distributed teams
Expanding supplier lists across expanding geographies
Exacerbated by COVID
Need for Digital Transformation
Legacy GTM motions at electronics suppliers
and distributors
Talent issues
Technical debt
Intensely Competitive Field
Extensive set of well capitalized, global suppliers and distributors
All relentlessly seeking “Design Wins” requiring new ways to compete
Electronics Value Chain is Highly Complex
Key stakeholders are facing a unique set of challenges
Challenges for Engineers
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Research products months before they reach production
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Select components amid volatile inventory
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Want to purchase through digital platforms and make informed decisions quickly
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Obtain data validation prior to prototyping or investing deeply into a design
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Need help implementing solutions
Challenges for Suppliers
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Validate market data for the right product for the right use cases
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Lack of visibility to global market and competitors
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Supply chain issues pushing engineers to competitive products
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Staffing issues to move forward digital strategies
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Want to “own” the customer relationship (eCommerce)
Challenges for Distributors
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Manual systems and technical debt make it difficult to scale
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Challenges in inventory purchasing and buying the right products
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Supplier loyalty as constant fight for margin
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Bad decisions leading to increase in non-moving inventory
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Marketplace model to expand suppliers and serviceable markets
Challenges for CM/OEMs
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Global supply chain issues, unable to complete builds, creating excess inventory
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Lack of data to make intelligent choices when it comes to product selection and alternative parts
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Buying components direct from suppliers vs buying through distribution
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E-commerce offerings on excess inventory
EETech Group Spotlights
Community
Database
E-commerce
Marketplace
Data
Testimonials
"EETech is more than just a publisher, they are a partner. They truly listen to our needs and work with us to come up with a plan to meet our objectives. Working with people who understand your business and your target markets is invaluable."
MICHELLE PEPE Marketing Communications Manager, Microchip Technology, Inc.
"EETech understands and meets the needs of today's design engineer. The quality of their resources, tools, and content supports and benefits the users and the engineering community at large. They are a valuable partner to our company and our marketing initiatives. The team and our direct contact at EETech feel like an extension of our internal team."
Kelly Wigginton Sr. Director of Marketing, CUI Inc.
"I worked with EETech on everything from SEO and Content Creation to Promotion and Webinars. All programs produced significant results that really couldn't compare to other vendors out there in the market."
Amita Malakar Senior Marcom Manager, Nexperia
"After our site redesign, EETech led us with new SEO initiatives that we did not know existed. It’s been going exceptionally well, and they continue to exceed our expectations by taking the initiative and delivering."
Jayme Pontious Sr. MARCOM Manager, ROHM Semiconductor
"Our custom tool not only exceeded expectations but it set a new bar. They were fast, responsive, and in the end delivered a result that made us look good to our partners. We are already getting calls from management to build another!"
Nick Stone Product Marketing Manager, Eaton
