Your Engine For Growth

EETech and Big Zeta have joined together to create the EETech Group. Our mission is to lead the electronics industry with engagement, conversion, and intelligence through our communities, technology platforms, and data products.

What’s Driving the Market Forward

A “perfect storm” of factors is causing unprecedented uncertainty throughout the electronics value chain

Across Industries

Electronics in everything

Continuously increasing product complexity

Accelerating speed of innovation

Severely Strained Supply Chains

Globally distributed teams

Expanding supplier lists across expanding geographies

Exacerbated by COVID

Need for Digital Transformation

Legacy GTM motions at electronics suppliers
and distributors

Talent issues

Technical debt

Intensely Competitive Field

Extensive set of well capitalized, global suppliers and distributors

All relentlessly seeking “Design Wins” requiring new ways to compete

Electronics Value Chain is Highly Complex

Key stakeholders are facing a unique set of challenges

Challenges for Engineers

  • Research products months before they reach production

  • Select components amid volatile inventory

  • Want to purchase through digital platforms and make informed decisions quickly

  • Obtain data validation prior to prototyping or investing deeply into a design

  • Need help implementing solutions

Challenges for Suppliers

  • Validate market data for the right product for the right use cases

  • Lack of visibility to global market and competitors

  • Supply chain issues pushing engineers to competitive products

  • Staffing issues to move forward digital strategies

  • Want to “own” the customer relationship (eCommerce)

Challenges for Distributors

  • Manual systems and technical debt make it difficult to scale

  • Challenges in inventory purchasing and buying the right products

  • Supplier loyalty as constant fight for margin

  • Bad decisions leading to increase in non-moving inventory

  • Marketplace model to expand suppliers and serviceable markets

Challenges for CM/OEMs

  • Global supply chain issues, unable to complete builds, creating excess inventory

  • Lack of data to make intelligent choices when it comes to product selection and alternative parts

  • Buying components direct from suppliers vs buying through distribution

  • E-commerce offerings on excess inventory

EETech Group Spotlights


2.5m Member
200+ Customers
An industry-leading portfolio of expert communities, digital properties, and viral engagement solutions.


Serving engineering-focused industries amid the seismic industry shift to eCommerce and marketplaces, with proven success stories for leading distributors and suppliers.

Digital Presence

A comprehensive and customizable platform, which includes website design, content services, tech stack, and E-commerce, will propel your digital strategy at a critical time

Data & Research

Data solutions focusing on demand, intent, product specifications, and historical modeling.


Our core values are at the heart of all that we do. They are ingrained into our daily work lives and remind us that our customers always come first; the last thank you should always come from us.

"EETech is more than just a publisher, they are a partner. They truly listen to our needs and work with us to come up with a plan to meet our objectives. Working with people who understand your business and your target markets is invaluable."

MICHELLE PEPE Marketing Communications Manager, Microchip Technology, Inc.

"EETech understands and meets the needs of today's design engineer. The quality of their resources, tools, and content supports and benefits the users and the engineering community at large. They are a valuable partner to our company and our marketing initiatives. The team and our direct contact at EETech feel like an extension of our internal team."

Kelly Wigginton Sr. Director of Marketing, CUI Inc.

"I worked with EETech on everything from SEO and Content Creation to Promotion and Webinars. All programs produced significant results that really couldn't compare to other vendors out there in the market."

Amita Malakar Senior Marcom Manager, Nexperia

"After our site redesign, EETech led us with new SEO initiatives that we did not know existed. It’s been going exceptionally well, and they continue to exceed our expectations by taking the initiative and delivering."

Jayme Pontious Sr. MARCOM Manager, ROHM Semiconductor

"Our custom tool not only exceeded expectations but it set a new bar. They were fast, responsive, and in the end delivered a result that made us look good to our partners. We are already getting calls from management to build another!"

Nick Stone Product Marketing Manager, Eaton

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