INSERTION ORDER: STANDARD TERMS AND CONDITIONS
May 1, 2015
I. INSERTION ORDERS AND INVENTORY AVAILABILITY
a. IO Details. From time to time, Media Company and Client/Agency may execute IOs that will be accepted as set forth in Section I(b). As applicable, each IO will specify: (i) the type(s) and amount(s) of Deliverables, (ii) the price(s) for such Deliverables, (iii) the maximum amount of money to be spent pursuant to the IO, (iv) the start and end dates of the campaign, and (v) the identity of and contact information for any Third Party Ad Server. Other items that may be included are, but are not limited to, reporting requirements, any special Ad delivery scheduling and/or Ad placement requirements, and specifications concerning ownership of data collected.
b. Availability; Acceptance. Media Company will make commercially reasonable efforts to notify Client/Agency within two (2) business days of receipt of an IO signed by Client/Agency if the specified inventory is not available. Acceptance of the IO and these Terms will be deemed the earlier of (i) written (which, unless otherwise specified, for purposes of these Terms, will include paper, fax, or e-mail communication) approval of the IO by Media Company and Client/Agency, or (ii) the display of the first Ad impression by Media Company, unless otherwise agreed on the IO. Notwithstanding the foregoing, modifications to the originally submitted IO will not be binding unless approved in writing by both Media Company and Client/Agency.
c. Revisions. Revisions to accepted IOs will be made in writing and acknowledged by the other party in writing.
II. AD PLACEMENT AND POSITIONING
a. Compliance with IO. Media Company will comply with the IO, including all Ad placement restrictions, and, except as set forth in Section VI(c), will create a reasonably balanced delivery schedule. Media Company will provide, within the scope of the IO, an Ad to the Site specified on the IO when such Site is visited by an Internet user. Any exceptions will be approved by Client/Agency in writing.
b. Changes to Site. Media Company will use commercially reasonable efforts to provide Client/Agency at least 10 business days prior notification of any material changes to the Site that would materially change the target audience or materially affect the size or placement of the Ad specified on the applicable IO. Should such a modification occur with or without notice, as Client’s/Agency’s sole remedy for such change, Client/Agency may cancel the remainder of the affected placement without penalty within the 10-day notice period. If Media Company has failed to provide such notification, Client/Agency may cancel the remainder of the affected placement within 30 days of such modification and, in such case, will not be charged for any affected Ads delivered after such modification.
c. Technical Specifications. Media Company will submit or otherwise make electronically accessible to Client/Agency final technical specifications based on the following schedules:
Digital, Display, Content Promotion Packages and Performance-Based Advertising, Media Company will request assets based on IO deliverables within (10) business days of start date, and Client/Agency to provide requested assets within (5) business days of start date.
Webinar Programs, Media Company will schedule kickoff call within five (5) business days of signed IO. Client/Agency to provide Promotion Assets twenty-five (25) business days prior to live date. Powerpoint Presentation or Video will be delivered by the Presenter within two (2) business days of live date.
SEO Advertising, Media Company will schedule a kickoff call within five (5) business days of signed IO. Client/Agency to provide competitor list and priority keywords within two (2) business days of call. Media Company to deliver Competitive Analysis and Website Crawl Data within ten (10) business days of signed IO.
Video Advertising, Media Company will request assets based on IO within two (2) business days of receiving IO. Client/Agency will receive script within five (5) business days, and approve script within three (3) business days of script receipt. Media Company will deliver a draft within ten (10) business days, Client/Agency then has three (3) business days to approve. Media Company to provide final draft two (2) business days prior to live date.
Content Creation Advertising, Media Company will request assets based on IO within two (2) business days of receiving IO. Client/Agency to provide topic for basic article within fifteen (15) business days prior to live date. Client/Agency to provide topic for custom content within twenty-five (25) business days prior to live date. and Media Company to provide final draft five (5) business days prior to live date.
Changes by Media Company to the specifications of already-purchased Ads after that two (2) business day period will allow Client/Agency to suspend delivery of the affected Ad for a reasonable time (without impacting the end date, unless otherwise agreed by the parties) in order to (i) send revised Advertising Materials; (ii) request that Media Company resize the Ad at Media Company’s cost, and with final creative approval of Client/Agency, within a reasonable time period to fulfill the guaranteed levels of the IO; (iii) accept a comparable replacement; or (iv) if the parties are unable to negotiate an alternate or comparable replacement in good faith within two (2) business days, immediately cancel the remainder of the affected placement without penalty.
d. Editorial Adjacencies. Media Company acknowledges that certain Clients may not want their Ads placed adjacent to content that promotes pornography, violence, or the use of firearms, contains obscene language, or falls within another category stated on the IO (“Editorial Adjacency Guidelines”). Media Company will use commercially reasonable efforts to comply with the Editorial Adjacency Guidelines with respect to Ads that appear on Media Company Properties, although Media Company will at all times retain editorial control over the Media Company Properties. For Ads shown on Network Properties, Media Company and Client/Agency agree that Media Company’s sole responsibilities with respect to compliance with these Editorial Adjacency Guidelines will be to obtain contractual representations from its participating network publishers that such publishers will comply with Editorial Adjacency Guidelines on all Network Properties and to provide the remedy specified below to Client/Agency with respect to violations of Editorial Adjacency Guidelines on Network Properties. Should Ads appear in violation of the Editorial Adjacency Guidelines, Client’s/Agency’s sole and exclusive remedy is to request in writing that Media Company remove the Ads and provide makegoods or, if no makegood can be agreed upon, issue a credit to Client/Agency equal to the value of such Ads, or not bill Client/Agency for such Ads. In cases where a makegood and a credit can be shown to be commercially infeasible for the Client/Agency, Client/Agency and Media Company will negotiate an alternate solution. After Client/Agency notifies Media Company that specific Ads are in violation of the Editorial Adjacency Guidelines, Media Company will make commercially reasonable efforts to correct such violation within 24 hours. If such correction materially and adversely impacts such IO, Client/Agency and Media Company will negotiate in good faith mutually agreed changes to such IO to address such impacts. Notwithstanding the foregoing, Client/Agency acknowledges and agrees that no Client/Agency will be entitled to any remedy for any violation of the Editorial Adjacency Guidelines resulting from: (i) Ads placed at locations other than the Sites, or (ii) Ads displayed on properties that Client/Agency is aware, or should be aware, may contain content in potential violation of the Editorial Adjacency Guidelines.
III. PAYMENT AND PAYMENT LIABILITY
a. Invoices. The invoice will be sent by Media Company, following delivery of all Deliverables, at month end. Invoices will be sent to Agency/Client’s billing address as set forth on the IO and will include information reasonably specified by Agency/Client, such as the IO number, Client name, brand name or campaign name, and any number or other identifiable reference stated as required for invoicing on the IO. All invoices (other than corrections of previously provided invoices) pursuant to the IO will be sent within 90 days of delivery of all Deliverables. Media Company acknowledges that failure by Media Company to send an invoice within such a period may cause the Agency to be contractually unable to collect payment from the Client. If Media Company sends the invoice after the 90-day period and the Agency either has not received the applicable funds from the Client or does not have the Client’s consent to dispense such funds, Agency will use commercially reasonable efforts to assist Media Company in collecting payment from the Client or obtaining Client’s consent to dispense funds.
Upon request from the Client/Agency, Media Company should provide proof of performance for the invoiced period, which may include access to online or electronic reporting, as addressed in these Terms, subject to the notice and cure provisions of Section IV. Media Company should invoice Client for the services provided on a calendar-month basis with the net cost (i.e., the cost after subtracting Client commission, if any) based on actual delivery, flat-fee, or based on prorated distribution of delivery over the term of the IO, as specified on the applicable IO.
b. Payment Date. Client/Agency will make payment 30 days from its receipt of invoice, or as otherwise stated in a payment schedule set forth on the IO. Media Company may notify Agency that it has not received payment in such 30-day period and whether it intends to seek payment directly from Client pursuant to Section III(c), below, and Media Company may do so five (5) business days after providing such notice.
c. Payment Liability. Unless otherwise set forth by Client/Agency on the IO, Media Company agrees to hold Agency liable for payments solely to the extent proceeds have cleared from Client to Agency for Ads placed in accordance with the IO. For sums not cleared to Agency, Media Company agrees to hold Client solely liable. Media Company understands that Client is Agency’s disclosed principal and Agency, as agent, has no obligations relating to such payments, either joint or several, except as specifically set forth in this Section III(c) and Section X(c).
Agency agrees to make every reasonable effort to collect and clear payment from Clients on a timely basis. Agency’s credit is established on a client-by-client basis. If Client proceeds have not cleared for the IO, other clients from Agency will not be prohibited from advertising on the Site due to such non-clearance if such other clients’ credit is not in question. Upon request, Agency will make available to Media Company written confirmation of the relationship between Agency and Client. This confirmation should include, for example, Client’s acknowledgment that Agency is its agent and is authorized to act on its behalf in connection with the IO and these Terms. In addition, upon the request of Media Company, Agency will confirm whether Client has paid to Agency in advance funds sufficient to make payments pursuant to the IO. If Agency’s credit is or becomes impaired, Media Company may require payment in advance.
a. Confirmation of Campaign Initiation. Media Company will, within two (2) business days of receiving assets from Client/Agency, provide confirmation to Client/Agency, either electronically or in writing, stating whether the components of the IO are ready for execution.
b. Media Company Reporting. If Media Company is serving the campaign, Media Company will make reporting available at least as often as monthly, either electronically or in writing, unless otherwise specified on the IO. Reports will be provided to Client/Agency based on product variables as may be defined on the IO (e.g., keywords). Once Media Company has provided the online or electronic report, it agrees that Agency and Client/Agency are entitled to reasonably rely on it, subject to provision of Media Company’s invoice for such period.
c. Makegoods for Reporting Failure. If Media Company fails to deliver an accurate and complete report by the time specified, Client/Agency may initiate makegood discussions pursuant to Section VI, below. If Client/Agency informs Media Company that Media Company has delivered an incomplete or inaccurate report, or no report at all, Media Company will cure such failure within five (5) business days of receipt of such notice. Failure to cure may result in nonpayment for all activity for which data is incomplete or missing until Media Company delivers reasonable evidence of performance; such report will be delivered within 30 days of Media Company’s knowledge of such failure or, absent such knowledge, within 180 days of delivery of all Deliverables.
V. CANCELLATION AND TERMINATION
a. Without Cause. Unless designated on the IO as non-cancelable, Client/Agency may cancel the entire IO, or any portion thereof, as follows:
i. With 14 days’ prior written notice to Media Company, without penalty, for any guaranteed Deliverable, including, but not limited to, CPM Deliverables at Media Company Discretion. For clarity and by way of example, if Client/Agency cancels the guaranteed portions of the IO eight (8) days prior to serving of the first impression, Client/Agency will only be responsible for the first six (6) days of those Deliverables. ii. With seven (7) days’ prior written notice to Media Company, without penalty, for any non-guaranteed Deliverable, including, but not limited to, CPC Deliverables, CPL Deliverables, or CPA Deliverables, as well as some non-guaranteed CPM Deliverables, at Media Company Discretion. iii. With 30 days’ prior written notice to Media Company, without penalty, for any flat fee- based or fixed-placement Deliverable, including, but not limited to, roadblocks, time- based or share-of-voice buys, and some types of cancelable sponsorships, at Media Company discretion. iv. Client/Agency will remain liable to Media Company for amounts due for any custom content or development (“Custom Material”) provided to Client/Agency or where production has started by Media Company or its third-party vendor prior to the effective date of termination. For IOs that contemplate the provision or creation of Custom Material, Media Company will specify the amounts due for such Custom Material as a separate line item. Client/Agency will pay for such Custom Material within 30 days from receiving an invoice therefore.
b. For Cause. Either Media Company or Client/Agency may terminate an IO at any time if the other party is in material breach of its obligations hereunder, which breach is not cured within 10 days after receipt of written notice thereof from the non-breaching party, except as otherwise stated in these Terms with regard to specific breaches. Additionally, if Client or Agency breaches its obligations by violating the same Policy three times (and such Policy was provided to Client or Agency) and receives timely notice of each such breach, even if Client or Agency cures such breaches, then Media Company may terminate the IO or placements associated with such breach upon written notice. If Client or Agency does not cure a violation of a Policy within the applicable 10-day cure period after written notice, where such Policy had been provided by Media Company to Client/Agency, then Media Company may terminate the IO and/or placements associated with such breach upon written notice.
c. Short Rates. Short rates will apply to canceled buys to the degree stated on the IO.
a. Notification of Under-delivery. Media Company will monitor delivery of the Ads, and will notify Client/Agency either electronically or in writing as soon as possible (and no later than 14 days before the applicable IO end date unless the length of the campaign is less than 14 days) if Media Company believes that an under-delivery is likely. In the case of a probable or actual under-delivery, Client and Media Company may arrange for a makegood consistent with these Terms.
b. Makegood Procedure. If actual Deliverables for any campaign fall below guaranteed levels, as set forth on the IO, and/or if there is an omission of any Ad (placement or creative unit), Client/Agency and Media Company will use commercially reasonable efforts to agree upon the conditions of a makegood flight, either on the IO or at the time of the shortfall. If no makegood can be agreed upon, Client may execute a credit equal to the value of the under-delivered portion of the IO for which it was charged. If Client/Agency has made a cash prepayment to Media Company, specifically for the campaign IO for which under-delivery applies, then, if Client and/or Agency is reasonably current on all amounts owed to Media Company under any other agreement for such Client/Agency, Client/Agency may elect to receive a credit for the under-delivery equal to the difference between the applicable prepayment and the value of the delivered portion of the campaign.
c. Unguaranteed Deliverables. If an IO contains CPL or CPC Deliverables, the predictability, forecasting, and conversions for such Deliverables may vary; Media Company will extend the program until guaranteed delivery is achieved.
VII. BONUS IMPRESSIONS
a. With Third-Party Ad Server. Where Client/Agency uses a Third Party Ad Server, Media Company will not bonus more than 10% above the Deliverables specified on the IO without the prior written consent of Client/Agency. Permanent or exclusive placements will run for the specified period of time regardless of over-delivery, unless the IO establishes an impression cap for Third Party Ad Server activity. Client/Agency will not be charged by Media Company for any additional Deliverables above any level guaranteed or capped on the IO. If a Third Party Ad Server is being used and Client/Agency notifies Media Company that the guaranteed or capped levels stated on the IO have been reached, Media Company will use commercially reasonable efforts to suspend delivery and, within 48 hours of receiving such notice, Media Company may either (i) serve any additional Ads itself or (ii) be held responsible for all applicable incremental Ad serving charges incurred by Client/Agency but only (A) after such notice has been provided, and (B) to the extent such charges are associated with overdelivery by more than 10% above such guaranteed or capped levels.
b. No Third Party Ad Server. Where Client/Agency does not use a Third Party Ad Server, Media Company may bonus as many ad units as Media Company chooses unless otherwise indicated on the IO. Client/Agency will not be charged by Media Company for any additional Deliverables above any level guaranteed on the IO.
VIII. FORCE MAJEURE
a. Generally. Excluding payment obligations, neither Client/Agency nor Media Company will be liable for delay or default in the performance of its respective obligations under these Terms if such delay or default is caused by conditions beyond its reasonable control, including, but not limited to, fire, flood, accident, earthquakes, telecommunications line failures, electrical outages, network failures, acts of God, or labor disputes (“Force Majeure event”). If Media Company suffers such a delay or default, Media Company will make reasonable efforts within five (5) business days to recommend a substitute transmission for the Ad or time period for the transmission. If no such substitute time period or makegood is reasonably acceptable to Client/Agency, Media Company will allow Client/Agency a pro rata reduction in the space, time, and/or program charges hereunder in the amount of money assigned to the space, time, and/or program charges at time of purchase, at Media Company discretion. In addition, Client/Agency will have the benefit of the same discounts that would have been earned had there been no default or delay.
b. Related to Payment. If Client’s/Agency’s ability to transfer funds to third parties has been materially negatively impacted by an event beyond the Client’s/Agency’s reasonable control, including, but not limited to, failure of banking clearing systems or a state of emergency, then Client/Agency will make every reasonable effort to make payments on a timely basis to Media Company, but any delays caused by such condition will be excused for the duration of such condition. Subject to the foregoing, such excuse for delay will not in any way relieve Client/Agency from any of its obligations as to the amount of money that would have been due and paid without such condition.
c. Cancellation. If a Force Majeure event has continued for five (5) business days, Media Company and/or Client/Agency has the right to cancel the remainder of the IO, at Media Company discretion.
IX. AD MATERIALS
a. Submission. Client/Agency will submit Advertising Materials pursuant to Section II(c) in accordance with Media Company’s then-existing Policies. Media Company’s sole remedies for a breach of this provision are set forth in Section V(c), above, Sections IX (c) and (d), below, and Sections X (b) and (c), below.
b. Late Creative. If Advertising Materials are not received by the IO start date, Media Company will begin to charge the Client/Agency on the IO start date on a pro rata basis based on the full IO, excluding portions consisting of performance-based, non-guaranteed inventory, for each full day the Advertising Materials are not received. If Advertising Materials are late based on the Policies, Media Company is not required to guarantee full delivery of the IO. Media Company and Client/Agency will negotiate a resolution if Media Company has received all required Advertising Materials in accordance with Section IX(a) but fails to commence a campaign on the IO start date.
d. Damaged Creative. If Advertising Materials provided by Client/Agency are damaged, not to Media Company’s specifications, or otherwise unacceptable, Media Company will use commercially reasonable efforts to notify Client/Agency within three (3) business days of its receipt of such Advertising Materials.
e. No Modification. Media Company will not edit or modify the submitted Ads in any way, including, but not limited to, resizing the Ad, without Client’s/Agency’s approval. Media Company will use all Ads in strict compliance with these Terms and any written instructions provided on the IO.
f. Ad Tags. When applicable, Third Party Ad Server tags will be implemented so that they are functional in all aspects.
g. Trademark Usage. Media Company, on the one hand, and Client/Agency, on the other, will not use the other’s trade name, trademarks, logos, or Ads in any public announcement (including, but not limited to, in any press release) regarding the existence or content of these Terms or an IO without the other’s prior written approval.
a. By Media Company. Media Company will defend, indemnify, and hold harmless Client/Agency, and each of its Affiliates and Representatives from damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) (collectively, “Losses”) resulting from any claim, judgment, or proceeding (collectively, “Claims”) brought by a Third Party and resulting from (i) Media Company’s alleged breach of Section XII or of Media Company’s representations and warranties in Section XIV(a), (ii) Media Company’s display or delivery of any Ad in breach of Section II(a) or Section IX(e), or (iii) Advertising Materials provided by Media Company for an Ad (and not by Client/Agency and/or each of its Affiliates and/or Representatives) (“Media Company Advertising Materials”) that: (A) violate any applicable law, regulation, judicial or administrative action, or the right of a Third Party; or (B) are defamatory or obscene. Notwithstanding the foregoing, Media Company will not be liable for any Losses resulting from Claims to the extent that such Claims result from (1) Media Company’s customization of Ads or Advertising Materials based upon detailed specifications, materials, or information provided by the Client/Agency, and/or each of its Affiliates and/or Representatives, or (2) a user viewing an Ad outside of the targeting set forth on the IO, which viewing is not directly attributable to Media Company’s serving such Ad in breach of such targeting.
b. By Client/Agency will defend, indemnify, and hold harmless Media Company and each of its Affiliates and Representatives from Losses resulting from any Claims brought by a Third Party resulting from (i) Client’s/Agency’s alleged breach of Section XII or of Client’s/Agency’s representations and warranties in Section XIV(a), (ii) Client’s/Agency’s violation of Policies (to the extent the terms of such Policies have been provided (e.g., by making such Policies available by providing a URL) via email or other affirmative means, to Client/Agency or Client/Agency at least 14 days prior to the violation giving rise to the Claim), or (iii) the content or subject matter of any Ad or Advertising Materials to the extent used by Media Company in accordance with these Terms or an IO.
c. By Agency. Agency represents and warrants that it has the authority as Client’s agent to bind to these Terms and each IO, and that all of Agency’s actions related to these Terms and each IO will be within the scope of such Agency. Agency will defend, indemnify, and hold harmless Media Company and each of its Affiliates and Representatives from Losses resulting from (i) Agency’s alleged breach of the foregoing sentence, or (ii) Claims brought by a Third Party alleging that Agency has breached its express, Agency-specific obligations under Section XII.
d. Procedure. The indemnified party(s) will promptly notify the indemnifying party of all Claims of which it becomes aware (provided that a failure or delay in providing such notice will not relieve the indemnifying party’s obligations except to the extent such party is prejudiced by such failure or delay), and will: (i) provide reasonable cooperation to the indemnifying party at the indemnifying party’s expense in connection with the defense or settlement of all Claims; and (ii) be entitled to participate at its own expense in the defense of all Claims. The indemnified party(s) agrees that the indemnifying party will have sole and exclusive control over the defense and settlement of all Claims; provided, however, the indemnifying party will not acquiesce to any judgment or enter into any settlement, either of which imposes any obligation or liability on an indemnified party(s) without its prior written consent.
XI. LIMITATION OF LIABILITY
Excluding Client’s/Agency’s and Media Company’s respective obligations under Section X, damages that result from a breach of Section XII, or intentional misconduct by Client/Agency, or Media Company, in no event will any party be liable for any consequential, indirect, incidental, punitive, special, or exemplary damages whatsoever, including, but not limited to, damages for loss of profits, business interruption, loss of information, and the like, incurred by another party arising out of an IO, even if such party has been advised of the possibility of such damages.
XII: NON-DISCLOSURE, DATA USAGE, AND OWNERSHIP, PRIVACY AND LAWS
a. Definitions and Obligations. “Confidential Information” will include (i) all information marked as “Confidential,” “Proprietary,” or similar legend by the disclosing party (“Discloser”) when given to the receiving party (“Recipient”); and (ii) information and data provided by the Discloser, which under the circumstances surrounding the disclosure should be reasonably deemed confidential or proprietary. Without limiting the foregoing, Discloser and Recipient agree that each Discloser’s contribution to IO Details (as defined below) shall be considered such Discloser’s Confidential Information. Recipient will protect Confidential Information in the same manner that it protects its own information of a similar nature, but in no event with less than reasonable care. Recipient shall not disclose Confidential Information to anyone except an employee, agent, Affiliate, or third party who has a need to know the same, and who is bound by confidentiality and non-use obligations at least as protective of Confidential Information as are those in this section. The Recipient will not use Discloser’s Confidential Information other than as provided for on the IO.
b. Exceptions. Notwithstanding anything contained herein to the contrary, the term “Confidential Information” will not include information which: (i) was previously known to Recipient; (ii) was or becomes generally available to the public through no fault of Recipient; (iii) was rightfully in Recipient’s possession free of any obligation of confidentiality at, or prior to, the time it was communicated to Recipient by Discloser; (iv) was developed by employees or agents of Recipient independently of, and without reference to, Confidential Information; or (v) was communicated by Discloser to an unaffiliated third party free of any obligation of confidentiality. Notwithstanding the foregoing, the Recipient may disclose Confidential Information of the Discloser in response to a valid order by a court or other governmental body, as otherwise required by law or the rules of any applicable securities exchange, or as necessary to establish the rights of either party under these Terms; provided, however, that both Discloser and Recipient will stipulate to any orders necessary to protect such information from public disclosure.
c. Additional Definitions. As used herein the following terms shall have the following definitions:
i. “User Volunteered Data” is personally identifiable information collected from individual users by Media Company during delivery of an Ad pursuant to the IO, but only where it is expressly disclosed to such individual users that such collection is solely on behalf of Client/Agency.
ii. “IO Details” are details set forth on the IO but only when expressly associated with the applicable Discloser, including, but not limited to, Ad pricing information, Ad description, Ad placement information, and Ad targeting information.
iii. “Performance Data” is data regarding a campaign gathered during delivery of an Ad pursuant to the IO (e.g., number of impressions, interactions, and header information), but excluding Site Data or IO Details.
iv. “Site Data” is any data that is (A) preexisting Media Company data used by Media Company pursuant to the IO; (B) gathered pursuant to the IO during delivery of an Ad that identifies or allows identification of Media Company, Media Company’s Site, brand, content, context, or users as such; or (C) entered by users on any Media Company Site other than User Volunteered Data.
v. “Collected Data” consists of IO Details, Performance Data, and Site Data.
vi. “Repurposing” means retargeting a user or appending data to a non-public profile regarding a user for purposes other than the performance of the IO.
vii. “Aggregated” means a form in which data gathered under an IO is combined with data from numerous campaigns of numerous Clients and precludes identification, directly or indirectly, of a Client/Agency.
d. Use of Collected Data.
i. Unless otherwise authorized by Media Company, Client/Agency will not: (A) use Collected Data for Repurposing; provided, however, that Performance Data may be used for Repurposing so long as it is not joined with any IO Details or Site Data; (B) disclose IO Details of Media Company or Site Data to any Affiliate or Third Party except as set forth in Section XII(d)(iii).
ii. Unless otherwise authorized by Client/Agency, Media Company will not: (A) use or disclose IO Details of Client, Performance Data, or a user’s recorded view or click of an Ad, each of the foregoing on a non-Aggregated basis, for Repurposing or any purpose other than performing under the IO, compensating data providers in a way that precludes identification of the Client/Agency, or internal reporting or internal analysis; or (B) use or disclose any User Volunteered Data in any manner other than in performing under the IO.
iii. Client/Agency, and Media Company (each a “Transferring Party”) will require any Third Party or Affiliate used by the Transferring Party in performance of the IO on behalf of such Transferring Party to be bound by confidentiality and non-use obligations at least as restrictive as those on the Transferring Party, unless otherwise set forth in the IO.
g. Compliance with Law. Client/Agency and Media Company will at all times comply with all federal, state, and local laws, ordinances, regulations, and codes that are applicable to their performance of their respective obligations under the IO.
h. Client/Agency Use of Data. Client/Agency will not: (i) use Collected Data unless Client/Agency is permitted to use such Collected Data, nor (ii) use Collected Data in ways that Client/Agency is not allowed to use such Collected Data.
Notwithstanding the foregoing or anything to the contrary herein, the restrictions on Client/Agency in Section XII(d)(i) shall not prohibit Client/Agency from (A) using Collected Data on an Aggregated basis for internal media planning purposes only (but not for Repurposing), or (B) disclosing qualitative evaluations of Aggregated Collected Data to its clients and potential clients, and Media Companies on behalf of such clients or potential clients, for the purpose of media planning.
XIII. THIRD-PARTY AD SERVING AND TRACKING (Applicable if Third Party Ad Server used)
a. Ad Serving and Tracking. Media Company will track delivery through its ad server and, provided that Media Company has approved in writing a Third Party Ad Server to run on its properties, Client/Agency will track delivery through such Third Party Ad Server. Client/Agency may not substitute the specified Third Party Ad Server without Media Company’s prior written consent.
b. Controlling Measurement. If both parties are tracking delivery, the measurement used for invoicing advertising fees under an IO (“Controlling Measurement”) will be determined as follows:
i. Except as specified in Section XIII(b)(iii), the Controlling Measurement will be taken from an ad server that is certified as compliant with the IAB/AAAA Ad Measurement Guidelines (the “IAB/AAAA Guidelines”).
ii. If both ad servers are compliant with the IAB/AAAA Guidelines, the Controlling Measurement will be the Third Party Ad Server if such Third Party Ad Server provides an automated, daily reporting interface which allows for automated delivery of relevant and non-proprietary statistics to Media Company in an electronic form that is approved by Media Company; provided, however, that Media Company must receive access to such interface in the timeframe set forth in Section XIII(c), below.
iii. If neither party’s ad server is compliant with the IAB/AAAA Guidelines or the requirements in subparagraph (ii), above, cannot be met, the Controlling Measurement will be based on Media Company’s ad server, unless otherwise agreed by Client/Agency and Media Company in writing.
c. Ad Server Reporting Access. As available, the party responsible for the Controlling Measurement will provide the other party with online or automated access to relevant and non-proprietary statistics from the ad server within one (1) day after campaign launch. The other party will notify the party with Controlling Measurement if such party has not received such access. If such online or automated reporting is not available, the party responsible for the Controlling Measurement will provide placement-level activity reports to the other party in a timely manner, as mutually agreed to by the parties or as specified in Section IV(b), above, in the case of Ads being served by Media Company. If both parties have tracked the campaign from the beginning and the party responsible for the Controlling Measurement fails to provide such access or reports as described herein, then the other party may use or provide its ad server statistics as the basis of calculating campaign delivery for invoicing. Notification may be given that access, such as login credentials or automated reporting functionality integration, applies to all current and future IOs for one or more Clients/Agencies, in which case new access for each IO is not necessary.
d. Discrepant Measurement. If the difference between the Controlling Measurement and the other measurement exceeds 10% over the invoice period and the Controlling Measurement is lower, the parties will facilitate a reconciliation effort between Media Company and Third Party Ad Server measurements. If the discrepancy cannot be resolved and a good faith effort to facilitate the reconciliation has been made, Client/Agency reserves the right to either:
i. Consider the discrepancy an under-delivery of the Deliverables as described in Section VI(b), whereupon the parties will act in accordance with that Section, including the requirement that Client/Agency and Media Company make an effort to agree upon the conditions of a makegood flight and delivery of any makegood will be measured by the Third Party Ad Server, or
ii. Pay invoice based on Controlling Measurement-reported data, plus a 10% upward adjustment to delivery.
e. Measurement Methodology. Media Company will make reasonable efforts to publish, and Client/Agency will make reasonable efforts to cause the Third Party Ad Server to publish, a disclosure in the form specified by the AAAA and IAB regarding their respective ad delivery measurement methodologies with regard to compliance with the IAB/AAAA Guidelines.
f. Third-Party Ad Server Malfunction. Where Client/Agency is using a Third Party Ad Server and that Third Party Ad Server cannot serve the Ad, Client/Agency will have a one-time right to temporarily suspend delivery under the IO for a period of up to 72 hours. Upon written notification by Client/Agency of a non-functioning Third Party Ad Server, Media Company will have 24 hours to suspend delivery. Following that period, Client/Agency will not be held liable for payment for any Ad that runs within the immediately following 72-hour period until Media Company is notified that the Third Party Ad Server is able to serve Ads. After the 72-hour period passes and Client/Agency has not provided written notification that Media Company can resume delivery under the IO, Client/Agency will pay for the Ads that would have run, or are run, after the 72-hour period but for the suspension, and can elect Media Company to serve Ads until the Third Party Ad Server is able to serve Ads. If Client/Agency does not elect for Media Company to serve the Ads until Third Party Ad Server is able to serve Ads, Media Company may use the inventory that would have been otherwise used for Media Company’s own advertisements or advertisements provided by a Third Party.
g. Third-Party Ad Server Fixed. Upon notification that the Third Party Ad Server is functioning, Media Company will have 72 hours to resume delivery. Any delay in the resumption of delivery beyond this period, without reasonable explanation, will result in Media Company owing a makegood to Client/Agency.
a. Necessary Rights. Media Company represents and warrants that Media Company has all necessary permits, licenses, and clearances to sell the Deliverables specified on the IO subject to these Terms. Client/Agency represents and warrants that Client/Agency has all necessary licenses and clearances to use the content contained in the Ads and Advertising Materials as specified on the IO and subject to these Terms, including any applicable Policies.
b. Assignment. Neither Client nor Agency may resell, assign, or transfer any of its rights or obligations hereunder, and any attempt to resell, assign, or transfer such rights or obligations without Media Company’s prior written approval will be null and void. All terms and conditions in these Terms and each IO will be binding upon and inure to the benefit of the parties hereto and their respective permitted transferees, successors, and assigns.
c. Entire Agreement. Each IO (including the Terms) will constitute the entire agreement of the parties with respect to the subject matter thereof and supersede all previous communications, representations, understandings, and agreements, either oral or written, between the parties with respect to the subject matter of the IO. The IO may be executed in counterparts, each of which will be an original, and all of which together will constitute one and the same document.
d. Conflicts; Governing Law; Amendment. In the event of any inconsistency between the terms of an IO and these Terms, the terms of the IO will prevail. All IOs will be governed by the laws of the State of Delaware. Media Company and Client (or Agency on behalf of the Client) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including these Terms) will be brought solely in Delaware, and the parties consent to the jurisdiction of such courts. No modification of these Terms will be binding unless in writing and signed by both parties. If any provision herein is held to be unenforceable, the remaining provisions will remain in full force and effect. All rights and remedies hereunder are cumulative.
e. Notice. Any notice required to be delivered hereunder will be deemed delivered three days after deposit, postage paid, in U.S. mail, return receipt requested, one business day if sent by overnight courier service, and immediately if sent electronically or by fax. All notices to Media Company and Client/Agency will be sent to the contact as noted on the IO with a copy to the Legal Department. All notices to Client/Agency will be sent to the address specified on the IO.
f. Survival. Sections III, VI, X, XI, XII, and XIV will survive termination or expiration of these Terms, and Section IV will survive for 30 days after the termination or expiration of these Terms. In addition, each party will promptly return or destroy the other party’s Confidential Information upon written request and remove Advertising Materials and Ad tags upon termination of these Terms.
g. Headings. Section or paragraph headings used in these Terms are for reference purposes only, and should not be used in the interpretation hereof.
“Ad” means any advertisement provided by Client or Agency on behalf of a Client.
“Agency” means company contractually representing Client
“Advertising Materials” means artwork, copy, or active URLs for Ads.
“Affiliate” means, as to an entity, any other entity directly or indirectly controlling, controlled by, or under common control with, such entity.
“Client” means Advertiser listed on the applicable IO.
“CPC Deliverables” means Deliverables sold on a cost per click basis.
“CPL Deliverables” means Deliverables sold on a cost per lead basis.
“CPM Deliverables” means Deliverables sold on a cost per thousand impression basis.
“Deliverable” or “Deliverables” means the inventory delivered by Media Company (e.g., impressions, clicks, or other desired actions).
“IO” means a mutually agreed insertion order that incorporates these Terms, under which Media Company will deliver Ads on Sites for the benefit of Client or Agency.
“Media Company” means EETech Media, LLC, as listed on the applicable IO.
“Media Company Properties” are websites specified on an IO that are owned, operated, or controlled by Media Company.
“Network Properties” means websites specified on an IO that are not owned, operated, or controlled by Media Company, but on which Media Company has a contractual right to serve Ads.
“Policies” means advertising criteria or specifications made conspicuously available, including content limitations, technical specifications, privacy policies, user experience policies, policies regarding consistency with Media Company’s public image, community standards regarding obscenity or indecency (taking into consideration the portion(s) of the Site on which the Ads are to appear), other editorial or advertising policies, and Advertising Materials due dates.
“Representative” means, as to an entity and/or its Affiliate(s), any director, officer, employee, consultant, contractor, agent, and/or attorney.
“Site” or “Sites” means Media Company Properties and Network Properties.
“Terms” means these Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0.
“Third Party” means an entity or person that is not a party to an IO; for purposes of clarity, Media Company, Client, Agency, and any Affiliates or Representatives of the foregoing are not Third Parties.
“Third Party Ad Server” means a Third Party that will serve and/or track Ads.