Component Manufacturer Data Accuracy on Distributor Websites Case Study
Jan 29, 2025
Building a manufacturer’s distributor-specific content package for partner websites.
EETech provided critical input to an electronic components manufacturer initiative focused on increasing and improving their digital presence on their distributor partner sites and boosting their ROI on internally developed assets. By creating distributor-specific packages for each of their franchised distributors, EETech was able to provide turnkey data and content to immediately boost product findability and search engine optimization. We were also able to leverage all the client’s product marketing assets, including articles and other features.
“Even though a franchised relationship may have existed for many years and there are established data feeds between the manufacturer and distributor, there can be numerous content gaps. Specialized content is often created but never pushed down to the channel.” -Electronics Industry Manufacturer
Our client worked closely with their distributor partners to identify gaps and requirements, however EETech can also play a part in that discovery and requirements gathering process. Product detail pages, part series and family pages should all be assessed for completeness. Franchised partners can often also provide reporting on opportunities for improvement.
Once the distributor and product requirements are identified, EETech created packages containing all the part series information, part numbers, product videos, associated products, links to images and technical documentation available. In the end, the project significantly increased visibility to the client’s products online with distribution customers through strategic content deployment.
“Supporting clients with the onerous tasks of moving large electronic component data sets with great attention to detail is work that EETech excels at” said Krister Haggstrom, VP of Data and Digital Presence. “In addition, EETech can help generate new content including detailed 3D image renderings from client STEP files.”
EETech can help in all stages of the process from audit/review, content gathering and parsing the data out to the distributors. Marketing teams can benefit from EETech’s extended team in support of their own product findability goals as well, with audience engagement features such as onsite tools, calculators and part number builders.
