About Us
EETech is the one-stop shop for digital transformation. From research and design to sourcing and e-commerce, our experts have you covered.
Media
The B2B digital media division, which shares the corporate name, connects engineers with solutions and products when and how they need them in the design cycle. By leveraging peer-to-peer engagement, this massive community of engineers is helping to shape the future of innovation. Titles include All About Circuits, Control.com, EEPower, Maker Pro, mikrocontroller.net, and 21ic.com.
Digital Presence
A provider of customized SaaS and e-commerce solutions for the electronics and adjacent industries, EETech offers comprehensive digital presence solutions that utilize e-commerce, data products, and findability. In today’s digital world, EETech has the skills and industry expertise to create a superior and streamlined user experience for your customers.
Data
EETech’s robust data services provide the leverage you need to make informed decisions in the electronics industry. With the tools and expertise to optimize your data, we offer services that increase awareness, engagement, and acquisition, driving real results. With account insights, component insights and channel data, and product data services, EETech’s data packages fuel great customer experiences.
Research
EETech delivers research that informs strategies across the electronics industry. With 30+ years researching engineers and a global audience of millions, we deliver the insights businesses need to make strategic decisions.
Our History
Industry Pioneers
30 years of combined electronics industry experience betweenco-founders
EETech was established in 2015 as a media company by the original founder of All about Circuits Rob Pengelly and Cody Miller. Their shared passion for the electronics industry and the power of strong communities laid the bedrock for EETech’s principles. Headquartered in Boise, Idaho, EETech has developed a presence in North America, Europe (primarily in the UK and Germany), Asia, and beyond.
Company Founded / Communities Established
Accumulate / established leading industry communities
All About Circuits (2015)
Maker Pro (2016)
Mikrocontroller.net (2016)
Community Expansion and Entry Into E-commerce
Continued buildout of community footprint
EEPower (2017)
ElectronicsPoint (2018)
Control.com (2019)
Launches Industry’s First Marketplace
Recognized gaping need for industry marketplace/ e-commerce solutions
Launched first client marketplace
Built first B2B commerce platform
Launched EETech brand, the first data/SaaS offering
SaaS/data subscription offerings top 20+customers
Extends Leadership In All 3 Product Categories
Media
Digital Presence
Data
Our Values
The principles that guide how we operate, make decisions, and deliver trusted solutions across the electronics industry.
Integrity
We won’t take shortcuts. In an age in which digital media is susceptible to manipulation or bias, we strive to be unbiased, honest, accurate, and data-driven.
Accountability
We take ownership and responsibility for who we are and what we do. This means committing ourselves to transparency and identifying areas for improvement.
Customer-Centric
We strive to exceed our customers’ expectations. By understanding each customer’s unique needs and business objectives, we’ve always rejected a cookie-cutter approach.
Community (Our People)
We have built a strong community of friendship and camaraderie at EETech. Being mindful of and caring for each person on our team is ingrained in our company culture. This value, in turn, helps us to better serve our clients and communities.
Our Culture
The way our people collaborate, share expertise, and work together to support innovation and progress throughout the electronics ecosystem.
It’s All About the Team
We check our egos at the door and instill an environment that rewards teamwork. Because the best ideas flow from diverse voices, we encourage openness and creativity. It is this formula — and this ethos — that produces excellence time and again.
Fast-Paced and Hard-Working
It’s not just about strong coffee! We are a hungry, dynamic, and ambitious team that works efficiently without compromising quality.
Kind and Respectful
We spend a lot of time together, and we understand that kindness engenders a respectful working environment in which everyone feels valued. And when people feel valued, they also feel confident and empowered to reach their potential.
Growth-Focused
A belief in continuous improvement fuels our work. Because we understand technology, we know that standing still is not an option. We emphasize growth in all that we do: from expanding our teams and strengthening our product offerings to extending our global reach while growing our client base.
Annual Industry Research
Research backed strategy is the key to success. For years, our insights have shaped the industry’s understanding of an evolving customer base. Whether you're targeting the broader electronics industry or specific market segments, our Annual Industry Research provides the comprehensive data and insights you need to make informed strategic decisions.
Infographics
Visual insights that turn engineer data into actionable guidance—covering product pages, search, and digital strategies that influence buying decisions.
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