Performance Marketing Director


News provided by: Reporter link Sep 9, 2020, 18:21 UTC

The Performance Marketing Director will develop and lead strategies that lead to the generation of new leads and consumers through EETech’s domains. The Director of Performance Marketing is in charge of the entire Performance Marketing department in terms of all performance marketing, strategy management, execution, as well as optimization across channels. This Director will be responsible for the business’s day-to-day tactical and strategic operations and also support of sales and marketing analytics in order to drive performance improvements and reports directly to the Chief Executive Officer.

 

Primary Performance Marketing Director Responsibilities:

  • Implement and manage marketing programs and campaigns that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement.
  • Build strategies and oversee optimization and measurement of cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty.
  • Selection and manage the business’s technology partners for the purpose of ensuring that the business is maximizing on marketing performance and profitably.
  • Lead the establishment of departmental goals, performance standards, procedures, vision, ethics, and culture. Will also coordinate cross-functional input, deliverables, timelines, and communicate properly documented progress and issues of programs to the Chief Executive Officer.
  • Monitor and evaluate the performance of staff within the department and offer appraisal for outstanding performers.
  • Track and monitor program performance against the business’s overall goals and objectives.
  • Provide weekly/monthly/annual policy and quote forecasts for all of the business’s products, evaluates scenarios for ROI performance, and communicates results and recommendations to the Chief Executive Officer and key stakeholders.
  • Lead efforts in the utilization of data-driven methodology, analyses, and measurement in order to improve the effectiveness of all marketing channels, paid search, email, direct mail, programmatic media, modeling, forecasting, and analyses.
  • Create tactical execution plans for each marketing channel for the purpose of achieving program/campaign objectives.
  • Manage the finances of the performance marketing department, managing assigned departmental budget and spending.
  • Monitor and control all costs that are associated with business-wide digital marketing campaigns, initiatives, and pilot projects.
  • Test, optimize, and scale channels for growth efficiency.

 

Preferred Qualifications and Experience:

  • 3-5 years in Performance Marketing Management roles, managing small to medium size teams with measurable results.
  • 5-7 years experience in driving consumer acquisition across marketing channels such as PPC, Display, Paid Search, Paid Social, and Retargeting.
  • History in driving a business’s growth with innovative demand generation and prospecting campaigns, working with Adwords and other similar platforms.
  • Have proven and successful experience managing a cross-functional team as both a player and a leader, being able to perform tasks and manage others to the successful completion of a project.
  • Proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
  • Must be highly analytical and data driven.
  • Demonstrate a keen understanding and appreciation of research and analysis and the well-informed insights that emanate from it.
  • Be highly proficient in A/B testing, bidded media, and marketing program optimization. The candidate must also have an ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
  • Be extensively familiar with social media channels, inclusive of Facebook ads, Twitter ads, and Reddit ads.
  • Ensure that as the leader of the performance marketing department, communication is clearly and concisely conveyed to junior performance marketing personnel which will lead to the efficient execution of duties within the department.
  • Strong communication skills, necessary in creating progress reports, performance reports, and project/strategic proposals and the ability to convey even complex messages into a clear, easy-to-understand, and convincing manner.
  • Possess the ability to build strong, effective, and long-lasting relationships both internally and externally.
  • Be consumer-oriented, always striving to meet consumer needs, be detail-oriented and have strong organizational skills.
  • Be will be able to prioritize and work comfortably on multiple projects and meet deadlines, will work effectively under pressure, will be team-oriented using sound judgment in decision-making, will have an ability to develop and achieve measurable performance goals that support the business’s overall goals and metrics, and will demonstrate calmness in uncertain and stressful circumstances.

 

Perks:

  • Salary range: Commensurate with experience
  • Competitive benefits package: medical, dental, vision, HSA/FSA, life insurance, 401(k) & PTO
  • MacBook workstation
  • Fun downtown Boise office environment (ping-pong, Nerf guns, hoverboard, office snacks)

 

Please email your resumé and a cover letter to [email protected] to apply.
This position requires daily commute to the Boise office, out of state applicants please specify your relocation details/timeline in your cover letter.