Data Services

Create a smart data strategy to deliver a better customer experience.

Data drives your business. Our tools and expertise can optomize your analytics, mapping
data-driven events to the buyer’s journey.

Data Management Capabilities

We help our clients deliver high-quality
data, streamlining decision-making and
driving them to the right business
outcomes quickly.

We make sure you don’t suffer the
consequences of decentralized data,
missing information, multiple inputs, and
disintegrated analytics.

Data coverage evaluation
Gap analysis and recommendations
Data workflow management
Taxonomy and parametric template creation
Data harvesting and collection

Data normalization via ML/AI
PIM setup and seeding
Document data extraction
Data-gathering about your competitors
CPQ data collection

Data Solutions

We help some of the largest distributors and suppliers in the
electronics industry leverage data to make informed
decisions across organizations. Whether you’re looking for
one solution or all three, we’ve got you covered.

Account Insights

40mm+ Interaction Points/Yr

Customizable broadscale purchase intent data anlaytics
Insights on highly segmented user behavior
See who is on your site, where they’re coming from, what they’re looking at

Component Insights

2.6 Billion Data Signals

See what products engineers are looking for now and historically
Identify trends in products across millions of part numbers
Spot trends to drive decisions with supply data

Product Data Services

35mm+ Unique Products

Get more accurate reporting with normalized product information for millions of parts
Augment product content with a full range of part specifications
Use our data consultation to clean up your data, garnering the insights that generate revenue

Why Upgrade Data?

Make informed business decisions
Data fuels great customer experiences
Centralized data can be used in more advanced
tools
Multiple platforms can leverage data, making
use of the corporate ecosystem

First-party data increases awareness,
engagement, and acquisition
Modern data optimizes the buyer’s journey and
corporate investments
Create new digital experiences for customers
leveraging upgraded data

Gather

Product data: documents, photos, descriptions, specifications
Competitive data: price, inventory, historical change
First-party user data

Normalize

Product and data categorization
Consistent naming conventions
Combine multiple data sources into one system
Machine Learning models
for normalization at scale

Organize

Data and product management
Database strategy
Custom APIs
PIM Expertise

View

Custom dashboards
Business intelligence
Actionable reports
Self-service Data Portal and API's

Industry Research

Research backed strategy is the key to success. For years, our insights have shaped the industry’s understanding of an evolving customer base. Whether you target students, hobbyists, or professionals, we know what your customers are looking for and how to make sure they find it.

View Studies